Old Pepsodent Ad

Keep your smile bright... but

Don\u2019t waste Pepsodent

An overwhelming number of boys in uniform have made Pepsodent their first choice... they are taking nearly one-fourth of the pepsodent we make. Civilian demand, too, is the greatest ever. But, wartime restrictions keep us from making more. And so... we urge you: Don't hoard Pepsodent. Use it sparingly. If you help save enough for others... there will be enough for you.

DON\u2019T LET Pepsodent run down the drain. Always wet brush before applying paste. Then finished brushing before rinsing brush.

DON\u2019T USE more tooth paste than you need. About three quarters of an inch is enough Pepsodent multiplies itself into a rich lather.

DON\u2019T SQUEEZE tube careless. Roll it even when you from bottom. Replace cap. Saved empty tube to exchange when you buy paste again.

DON\u2019T POUR Pepsodent powder on your brush. Pour it into the cups palm of your hand. Enough to cover a 5-cent piece is plenty.

DON\u2019T RUB dab moist brush into powder. This way all the powder is picked up by the brush. Measure out power for small children.

DON\u2019T USE a worn or wilted brush. Keep new ones efficient by hanging them up to dry. Bristles stay firmer, last longer this way.

DON\u2019T BLAME your druggist If he has to disappoint you the first time you ask for Pepsodent. He will have it for you in a few days.

REMEMBER . . . Only a little Pepsodent is needed to make your teeth bright, your smile sparkle, because Pepsodent\u2019s exclusive formula contains patented ingredients recognized among the safest and most efficient known to dental science. So... keep your teeth bright... but don't waste pepsodent. Help save enough for others... and there will be enough for you.